"Mercedes-Benz ‘changes lanes’ and steps into the future of sustainable mobility."

Mobility

Building Sustainable Yet Desirable Cars Whats Next For Mercedes-Benz

How is the world’s most valuable luxury car brand going to advance a new era of personal high-end mobility: carbon-neutral, fully connected and sustainably fascinating?

January 19, 2022

Daimler AG

Ola Källenius
Head of Mercedes-Benz

Daimler AG

Building Sustainable Yet Desirable Cars Whats Next For Mercedes-Benz

How is the world’s most valuable luxury car brand going to advance a new era of personal high-end mobility: carbon-neutral, fully connected and sustainably fascinating?

May 17, 2021

Daimler AG

Ola Källenius
Head of Mercedes-Benz

The products of the automotive industry have been a fascination to human beings ever since the year of their inception. Since the end of the 19 th century, “coaches without horses” gave us freedom, growth and well-being through individual mobility, and changed the world. As the experience of the Covid-19 pandemic proved yet again: Personal mobility will always be a fundamental need, just like the transportation of people and goods. At the same time, the world is constantly changing. Climate change has become a pressing issue, while digitization drives a wide range of both challenges and opportunities.

What does this mean for the inventor of the automobile, the creator of countless model icons ever since? How is the world’s most valuable luxury car brand going to advance a new era of personal high-end mobility: carbon-neutral, fully connected and sustainably fascinating?

Pioneering spirit is at the heart of Mercedes-Benz, combined with an attitude of progress and  optimism, and a strong commitment to sustainability as a guiding principle of its business. This is reflected in some of the company’s most ambitious and exciting plans yet: to offer customers a CO2-neutral new car fleet in less than 20 years from now. Mercedes-Benz has made clear that it is fully committed to the goals of the Paris Climate Agreement. CO2 neutrality is one of the company’s most important sustainability goals. To achieve this, Mercedes-Benz is focusing on the entire lifecycle of their vehicles: from their development to the extraction of raw materials, to production and use, and to their disassembling and recycling.

A huge part of the Mercedes-Benz mission is the decarbonisation of the production itself. From 2022, the company’s worldwide car and van production will be carbon-neutral. A perfect example for the future of sustainable production is the new Factory 56, which sets new standards for the automotive industry. Mercedes-Benz is wholeheartedly committed to its ambitious CO2 targets, and making a difference to the planet and its inhabitants – together with its employees, suppliers, partners and customers. Working towards achieving CO2-neutrality earlier than the Paris Agreement demands, Mercedes-Benz is involved in several inter-company initiatives, which significantly contribute to achieving the transformation Mercedes-Benz has firmly set its sights on.

However, Mercedes-Benz understands that sustainability is about more than “just” climate protection. Therefore, the company has committed to a holistic approach in their processes and products, and is committed to driving a full transformation in this regard. They have called this transformation ‘SpurWechsel’, which translates to ‘changing lanes’. A clear representation of Mercedes’ willingness to stand out with their strategy to not only decarbonise mobility, but also to preserve resources and protect human rights.

Ultimately, Mercedes-Benz’ goal is clear: to continue giving humanity the gift of freedom by creating the most desirable cars on the planet, while revolutionising sustainable high-end mobility for a more positive future for everyone.