Advisory

Knightsbridge Circle CEO Discusses Personalized Experiences in Luxury Lifestyle Management

The Pinnacle of Luxury Lifestyle Management for The World’s Elite

February 22, 2024

Knightsbridge Circle

Knightsbridge Circle

Knightsbridge Circle CEO Discusses Personalized Experiences in Luxury Lifestyle Management

The Pinnacle of Luxury Lifestyle Management for The World’s Elite

Knightsbridge Circle

Regularly cited as the world’s most exclusive concierge club, Knightsbridge Circle is well versed in the behaviours of the ultra-rich. With offices in London and Amsterdam in Europe, in New York, Miami and Boston in the US, and one in the Middle East in Dubai, unlike other luxury concierge services Knightsbridge Circle still remains small, independent and privately-owned. This allows it to remain nimble and flexible and enable swift decision-making, a crucial attribute in this line of work. And whilst most travel and concierge companies are moving more and more towards a digitalised offering, Knightsbridge Circle prides itself on the familiarity and personalisation of its member engagement.

One of its key distinctions is its 5:1 ratio of members to each Personal Manager, the highest of any concierge company globally. Such attention to service delivery and ensuring that each member and their family are perfectly matched to their own manager, cements the company’s drive for Knightsbridge Circle to be viewed by its clients as a dedicated extension of their personal office.

A member’s Personal Manager is available to them 24/7, amplifying Knightsbridge Circle’s role in a client’s life into the domain of Luxury Concierge x Executive Assistant x Lifestyle Management Company, an offering that has been carefully cultivated and nurtured over the past ten years.

This requirement for a fully bespoke service with just the one contact for each member was the gap-in-the-market its founder Stuart McNeill recognised was missing from the other concierge offerings out there, and the foundations upon which Knightsbridge Circle was built.

“With an annual membership renewal rate in the high 90s, I am immensely proud that the pillars upon which I built Knightsbridge Circle remain the principal drivers in retaining our client-base. Trust, exclusivity, influence and insight are the backbone of the business and will always be my priority.” – Stuart McNeill

A huge amount of wealth has been created in the world in the last thirty years and that wealth has become increasingly discerning and is demanding a better and better product and service. This is where Knightsbridge Circle comes into its own and completely outperforms against the competition.

Whilst travel is the most requested service for Stuart and his team, it’s the “once in a lifetime” experiences which stand Knightsbridge Circle apart, something they have seen increasing requests for in the last three years. Knightsbridge Circle’s spectrum of preferred partners – including many of the world’s most desirable brands – allows it to manage a vastly diverse range of day-to-day requests to unprecedented levels.

With annual fees starting at £25,000 a year, membership is tightly controlled and only awarded on a highly selective basis. Whilst the board of directors meets monthly to review recent applications, the ultimate decision sits with Stuart who flies all over the world to meet with prospective clients personally.

Describing itself as “beyond concierge”, a term derived entirely from members’ comments and feedback, this combined with the team’s discretion, professionalism and hyper-connectivity will ensure Knightsbridge Circle remains at the forefront of luxury concierge services globally.