"Sustainable thinking and action are on an equal footing with selected materials, top quality and outstanding design. Kaldewei has found a name for this claim: LUXSTAINABILITY®"

Manufacturing

Luxstainability: Premium bathrooms thought sustainably

Kaldewei seeks to combine luxury with sustainable production and wants to express this approach with its own coinage.

June 23, 2022

Kaldewei

Roberto Martinez
CSO Franz Kaldewei GmbH & Co KG

Kaldewei

Luxstainability: Premium bathrooms thought sustainably

Kaldewei seeks to combine luxury with sustainable production and wants to express this approach with its own coinage.

June 23, 2022

Kaldewei

Roberto Martinez
CSO Franz Kaldewei GmbH & Co KG

Luxury today has far more dimensions than it did in the 20th century. Sustainable thinking and action are on an equal footing with selected materials, top quality and outstanding design. Kaldewei has found a name for this claim: LUXSTAINABILITY®. The striking expression encompasses both the product world and the global orientation of the sanitary specialist.

For more than 100 years, Kaldewei has relied on high-quality, natural steel enamel to ensure the longevity of its products and a sustainable product life cycle. Kaldewei manufactures its products exclusively at the company's own production site in North Rhine-Westphalia made in Germany and is the only manufacturer in the world to have developed its own enamel recipe and also produces the enamel itself.

Thus, the company stands worldwide for beautiful design shower surfaces, bathtubs and washbasins. The processed material steel enamel is plastic-free and therefore 100 percent recyclable. But it is not only for the environment that the material offers the added value of recyclability; customers also benefit from the durable and valuable material, which is characterised by a long life cycle. Kaldewei vouches for its products with a 30-year guarantee.

Luxstainablility® means nothing less than the combination of luxury and sustainability. For Kaldewei, the word creation marks a forward-looking strategy that encompasses the production and use of the products. The aim is to offer high-quality bathroom equipment that combines a modern definition of luxury in the form of noble materiality and sensual design with sustainable action. Affordable premium products for every budget can be found in the manufacturer's offer and Luxstainability® for all bathrooms is the vision of Kaldewei.

Kaldewei has just announced that it will further improve its already environmentally friendly products by using steel that saves 70% CO2 in primary production. A cooperation with ThyssenKrupp Steel from Duisburg made this groundbreaking innovation possible. Products made of climate-friendly steel are now available under the name KALDEWEI nature protect. The KALDEWEI Limited Edition nature protect opens up the possibility for builders, designers and investors to relieve sustainable buildings of further C02 emissions.  

In 2021, the fourth-generation family-owned company became the first sanitaryware company to sign the "Science Based Targets" and set out on the path to climate-neutral production. Kaldewei is a founding member of Madaster, an online materials database that creates transparency about the value of buildings for builders and investors. For some time now, the company has provided significant support to the WWF marine conservation program, which works to reduce plastic waste in the oceans. Out of a sense of responsibility towards the environment and future generations.

In addition to excellent quality, the company offers partners around the world perfect design products, advanced technologies and courteous service. With 3D and BIM data, digital planning and the entire selection process is facilitated. The online bathroom planner also enables private builders to plan their own dream bathroom, and the Kaldewei website is an indispensable partner on the construction site for plumbers.