“The opportunities of finding further practical applications in a natural setting help us to achieve our goal: learn fast, fail fast and improve every day.”

Technology

Siili: Digital Experience is the key to competitive business

The new digital revolution works with, not against, human nature

March 25, 2022

Siili

Tomi Pienimäki
CEO

Siili

Siili: Digital Experience is the key to competitive business

The new digital revolution works with, not against, human nature

October 11, 2021

Siili

Tomi Pienimäki
CEO

Technology is transforming the world around us, but the new industrial revolution is promising to be smarter, working with human nature rather than against it.

As Pasi Ropponen, CEO at Siili Solutions says:

“Humans still have the most important role in digital. We always ask: ‘Who are we creating these services for?’”

Siili is a unique combination of a digital agency and a technology powerhouse, creating digital strategies, transforming data to clear insights and developing innovations that matter, as Jarkko Malviniemi, VP Innovations at Siili Solutions, says:

“The clients’ problem is folding technology into their business in such a way that it gives them enhanced capabilities and keeps them ahead of the competition. To create effective digital experiences, start by creating for humans – discover their real needs and human and the needs from the business perspective.“

The solutions may be high tech, but the approach – identifying the problem, designing the concept, prototyping solution and implementing them effectively across the organisation – is tried and tested.

To delve into the human perspective, Siili has its focus on Digital Experiences. The rise and wide-scale adoption of digitalisation is affecting how customers assign value to an organisation. Brand selection and customer loyalty are being increasingly defined by the success and quality of the digital experiences that customers are receiving from the businesses they choose.

“The significance of digital experiences to customers is only growing, creating an increasing need for companies to provide their clients with effective and bespoke digital experiences. We partner with our customers, help them to grow, compete and improve efficiency. This is 100 % a people business, and our fundamental belief is that humans still have the most important role, even in the digital area”, Pasi Ropponen says.

Besides the human, in the heart of Digital Experience are Artificial Intelligence, intelligent use of Data, and Intelligent Automation, which is one of the big stories in the new digital age. Robotic Process Automation (RPA) has been particularly useful to businesses as the technology allows software robots to mimic human actions across different IT systems.

Fused with AI, gives it greater capabilities to handle more complex business processes.

Kristian Valkama, Intelligent Automation Unit Leader at Siili Solutions says that the results are game-changing:

“AI gives robots the ability to interpret documents, interpret speech, write text and make decisions. This means the technology delivers cost savings, delivers hours back to business, improves process quality and throughput and allows 24/7 operations.”

All good, but what about the human element?

“Giving mundane work to robots allows more meaningful work,” says Valkama. “It enables humans to add value through creativity, problem solving and human-to-human interaction.”

RPA has been named by Gartner and Forrester as one of the top ten technologies for the decade; automation has come into the office, and the organisations that don’t harness Intelligent Automation will face a hard time keeping up with increasing competition in a global marketplace.

Not all industries are embracing robots with equal enthusiasm. Pasi Ropponen says that forward-thinking industry leaders across sectors are looking to the pioneers of the technology and thinking about how they can take advantage:

“Banking and insurance are highly advanced in digitalisation. So too is the Finnish public sector. Other companies can learn a lot and we are helping them utilise this experience.”

Whether the new applications for robots are building trustworthy autonomous vehicles or making data understandable and portable – Siili has been at the forefront of putting AI and mobile at the heart of vehicle research and airport management, for example – Ropponen says that putting robots out into the real world is ultimately the greatest learning opportunity of all:

“The opportunities of finding further practical applications in a natural setting help us to achieve our goal: learn fast, fail fast and improve every day.”

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