Cutting through the digital noise in the year 2023 has proven more difficult than ever. Every single person with an idea and an internet connection is now a content creator. The sheer volume of content has turned content consumers into content curators, making it harder than ever for brands to breakthrough with their own content. Compounding matters further, as of 2022, a shocking 97% of the internet remains inaccessible to individuals with disabilities. This means that brands are risking credibility and cutting off a large segment of their audience. 
 

Companies with inaccessible websites are not just leaving behind a large portion of the population, they are also missing out on a potentially lucrative market —  over $13 trillion in annual disposable income comes from a disabled population. So, by not making websites accessible, businesses are not only doing a disservice to people with disabilities from an ethical standpoint but also losing out on a significant economic opportunity. 

At Siteimprove, we recognize the obstacles that companies face in effectively reaching their target audience. Our journey began in 2003 with a focus on inclusivity, ensuring that content is accessible to all, anytime, and anywhere. Our goal is to be the leading platform for maximizing attention in today's world of distractions. We assist our customers in creating highly relevant content that reaches the right people, optimized for search and tailored to provide meaningful answers to their questions. By helping our customers stand out and be discoverable, we make a difference when it matters most. 

Our commitment to delivering outstanding digital experiences goes beyond boundaries of culture, language, and physical limitations. We develop design and interaction patterns that are simpler and more intuitive for all users. While automation plays a role, we also understand the importance of human evaluation, where our experts engage with websites and assistive technology to ensure optimal accessibility. Accessibility is an ongoing journey, not a one-time project, and we continuously review and improve to meet evolving needs.
 

Promoting accessible practices is at the core of our mission. We share our knowledge through webinars and collaborate with the United Nations Global Compact Initiative to establish standards and principles. Our in-house experts actively participate in events to raise awareness about the importance of prioritizing inclusivity for all. The content experience is about connecting consumers to valuable information, and we empower our customers with knowledge and decision-making tools to improve their content. 

We aim to understand what prevents visitors from having the best experience and provide suggestions on how to enhance content. By tailoring information to benefit content creators and guiding their decisions, we enable them to understand and demonstrate the impact of their work. At Siteimprove, accessibility is not just a goal, it is our mission, and we are dedicated to creating a digital world where everyone can thrive.

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