The advertising world is coming to a turning point: in an era where AI and Automation are brought to every kind of market, no one had the idea to applicate those assets to the advertising industry, letting humans do very basic paste & copy jobs, filling excel files, here it comes MINT, the italian company mother of the new category in Software Enterprise Solutions called Advertising Resource Management (ARM,) that has the mission to provide governance, transparency and efficiency in advertising and exploit Automation & Artificial Intelligence to empower human thinking.  

Former TV Host and author, Andrea Pezzi was born in Ravenna, Italy in 1973. After a long experience as entrepreneur, he’s now CEO and Co-Founder of MINT and founder of Andrea Pezzi Foundation, to reaffirm today, in the midst of digital transformation in our societies, the importance of universal and perennial vision of humanist culture. Together with the world of the Enterprise Resource Platform (ERP) and the Costumer Resource Management (CRM), MINT ARM Enterprise allows companies to close the gap of their digital transformation also in relation to the world of advertising. Born to automate the advertising purchase process, MINT is today a global company that operates in over 30 countries and thanks to its Artificial Intelligence algorithms, guarantees better efficency and effectiveness for marketing companies, also bringing greater governance, visibility and therefore transparency in advertising spending.

With 12 channels and 400+ integrations unified in one platform, MINT ARM solution enables efficient end-to-end omnichannel campaign orchestration. From strategy to financial reconciliation, it gives instant visibility and full control. Powered by AI, MINT’s SaaS platform provides insights, forecasts, and suggestions for better decision-making while process automation improves speed and unlocks full resource potential. 

As mentioned, MINT’s main vision is to Empower Human Thinking, as the payoff says - the human factor, indeed, is very important to the company. Every step the company takes, is to make people feel valuable, valorized, part of the company. Automation and AI play an important role in this, they help humans with robotic tasks, in order to let them be more active on higher activities, that, as a virtuous circle, elevates human being itself. 

MINT is expanding rapidly in the world, the company has headquarters in the most strategic countries such as Italy, France, UK, Germany, Brasil and United States of America. 

The advertising world is coming to a turning point: in an era where AI and Automation is part of all industries, no one thought about applying it to the advertising industry. Most advertisers are still doing mundane, repetitive tasks, and working in spreadsheets. MINT is an Italian software company that created a new category in Software Enterprise Solutions called Advertising Resource Management (ARM,) having the mission to provide governance, transparency and efficiency in advertising and exploit Automation & Artificial Intelligence to empower human thinking.  

Former TV Host and author, Andrea Pezzi was born in Ravenna, Italy in 1973. After a long experience as an entrepreneur, he is now CEO and Co-Founder of MINT and founder of Andrea Pezzi Foundation – a social project that is trying to reaffirm today, in the midst of digital transformation in our societies, the importance of universal and perennial vision of humanist culture.

Together with the world of the Enterprise Resource Platform (ERP) and the Customer Resource Management (CRM), MINT ARM Enterprise allows companies to close the gap of their digital transformation in relation to the world of advertising. Born to automate the advertising purchase processes, MINT is today a global company that operates in over 30 countries and thanks to its Artificial Intelligence algorithms, guarantees better efficiency and effectiveness for marketing companies, while bringing greater governance, visibility and therefore transparency in advertising spending.

With 16 channels and 400+ integrations unified in one platform, MINT ARM solution enables efficient end-to-end omnichannel campaign orchestration. Its technology sits on 4 main layers that are crucial to a modern enterprise software: a process layer, automation, artificial intelligence and a Copilot. 

From strategy to financial reconciliation, MINT ARM gives instant visibility and full control across advertising processes. The platform provides insights, forecasts, and suggestions for better decision-making while process automation improves speed and unlocks full resource potential. 

As mentioned, MINT’s main vision is to Empower Human Thinking, as the payoff says - the human factor.  Every step the company takes is to make people feel valued and empowered. Automation and AI play an important role in this by helping humans with robotic tasks, in order to let them be more active in higher-level activities that challenge their true skills.

MINT is expanding rapidly in the world, the company has headquarters in the most strategic countries such as Italy, France, UK, Germany, Brasil and the United States of America.